Posted by Ken Kurtis on November 22, 2000 at 16:08:47:
In Reply to: Re: What do you want in a shop? posted by Max Bottomtime on November 22, 2000 at 15:49:38:
(Max Bottomtime wrote) The majority of customers making large purchases are new divers.
Just FTR, that's not true. (Of course, it also depends on how you define "new".)
I don't have the DEMA stats in front of me but they pretty much parallel what I see at our store which is still a heathly volume of sales (trade-ins, trade-ups, etc.) from experienced divers, and also a good number of sales from people who have been certified for a little while.
Perhaps if the statement was, "The majority of customers making large purchases are divers making their first Big Ticket buys," it would be closer to the truth.
Ken Kurtis
NAUI Instr. #5936
Co-owner, Reef Seekers Dive Co.
Beverly Hills, Ca.