The ad is geared to the wanna-be diver, not to us


[ Follow Ups ] [ Post Followup ] [ California Scuba Diving BBS ] [ FAQ ]

Posted by Wayne on June 22, 2001 at 15:10:29:

In Reply to: Re: C cards for sale! posted by AADIVER on June 22, 2001 at 12:38:01:

I think that we need to recognize that the ad is trying to give a bit of information to whet the appetite of potnetial customers, but not overwhelm them. Also, it is written to sell the service in a minimum of space.

Even if he said 'Come on down, it is quick and easy!', I would not have a problem with it. It is just the come-on-special.

Once they come to his shop, they better get the word that they need to be good swimmers, in good health, and that they will be required to learn many skills, and they will not get that card until they have mastered the skills.

To be sure we would all feel better if he was selling 'SCUBA instruction' rather than 'certification'.

Wayne



Follow Ups:



Post a Followup

Name:
E-Mail:

Subject:

Comments:


[ Follow Ups ] [ Post Followup ] [ California Scuba Diving BBS ] [ FAQ ]