Posted by Jason on November 14, 2001 at 17:48:45:
In Reply to: You have no clue! posted by Chris on November 14, 2001 at 15:24:18:
To be fair, higher hits enable you to charge a higher fixed rate for a banner placement. But in the current environment, that rate may not be enough, especially with the more expensive ad banner servers. What does SDN charge for it?
At gamers we eventually broke down and did it inhouse. Doubleclick was costing WAY too much money - we were losing money with higher hits.