Posted by Eins on August 12, 2002 at 12:12:09:
In Reply to: It's not just in the dive industry. posted by Wayne on August 12, 2002 at 09:46:19:
match the competitor's package. Low price, no service. Charge them when they need service.
My industry is going the same way. Customers see low internet prices and expect the same from a full service facility. I ask them what kind of service they expect and need, and that usually gets them down to reality.