In Reply to: Yes, and no posted by Elaine on June 03, 2006 at 21:40:11:

I have paid over $1500 for the perfect shot on the cover of a mountain biking catalog. The photos came in the form of slides with a watermark shrinkwrapped around them. The agreement was that if the shrink was removed there was a $20,000 fee.

Another time I charged $2500 to shoot a whole line of motorcycle tools.
And $2500 to shoot a bunch of product for a guitar manufacturer.

I also had to shoot artists for another guitar company. But if I could not do it, we had a guy that did it for $700.

None were art shots. Creative stuff can be several thousand for each shot.
I watched a guy shoot a teacup once. He spent hours on the lighting, took 5 shots, and charged $8000. The shot was amazing, the art director did not bat an eye.

Then there is perception. If you charge a lot, then everyone thinks highly of the shot.

One thing is for sure... Insist on photo credit and stash some $$$ away.
You never know when you will get a 1099.