Why there was a quarterly drop...

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Posted by Jeff Shaw on June 27, 2007 at 17:13:18:

In Reply to: The larger picture behind Sport Chalet's dishonorable actions posted by MHK on June 27, 2007 at 13:09:14:


You can see where consumers pour their money. A few moons ago the guitar makers world wide were crying about cheap overseas labor. Later they found out that the biggest problem in the industry was where Dad was spending his money.
Junior stopped wanting a guitar. He wanted a video game.
The enemy was not Yamaha selling good guitars cheaper, it was Nintendo.

Let's switch to the SCUBA industry. What are people spending their spare $$$ into now.

Probably HDTV and Blue tooth enabled Toyotas.

So if we were to do something to help the Dive industry, it would be better to inspire throngs of people to get off their couches and DO SOMETHING.

Sports Chalet is likely making a business error squeezing the boats when they should be inspiring High School dive clubs. That would be a long term plan. Nicking the boats is a short term solution.

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