Re: So Cal Dive Industry

AquaFlite Custom Wetsuits, Dive Skins, and Dive Parkas

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Posted by Ben M on September 26, 2007 at 21:12:53:

In Reply to: So Cal Dive Industry posted by Firewalker on September 26, 2007 at 17:44:19:

Discounting the two things you can't get online (air and instruction) to sell the things you can get MUCH cheaper online (gear) just doesn't make sense. The major manufacturers combat this by artificial setting prices for gear (which may or may not be legal), but this leaves them wide open to smaller brands undercutting them.

I've hear that in Europe the model has switched to diving clubs that provide gas and training, with the gear purchased online. This model makes the most sense to me. The only way I see the small dive store surviving is by building a strong dive club/community around it and basically serving as a fancy travel agent/tour guide. DEMA is now at least half dive travel.

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