Re: What's happening to the dive industry?

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Posted by Max Bottomtime on September 06, 2008 at 08:56:37:

In Reply to: What's happening to the dive industry? posted by Eric S on September 05, 2008 at 20:08:10:

It's funny to me to hear dive shop owners complain about customers buying online. Every shop could follow in the footsteps of LeisurePro, Scubatoys and Scuba.com if they wanted to. These are all "real" dive shops that set up a website to sell to customers online as well. They have lower prices because they are able to sell in higher volumn than the stand-alone shops. Any shop wishing to compete in today's market needs to understand that most people aren't willing to spend $200 for a product if they can get it for much less.

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