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Posted by Jeff Shaw on August 31, 2004 at 17:02:53:

In Reply to: The Never Ending Story posted by Tribes on August 31, 2004 at 10:52:27:

Marketing a Drifting Dan kit IS brilliant. I am a marketing guy and the hairs on the back of my neck are tingling.

Look at all of the advantages.

Pre Publicity. A catchy alliterative name. Dan Himself can do talks and promotional appearances. Discovery channel will have a "Drifting with Dan" series where Dan interviews previous lost at sea victims like a Nautical Huell Howser.

Recreate the whole event with Scouts and all. For a small fee you too can Drift Like Dan!

The D2 package from PADI, "Don't let this happen to you"

Dan can endorse slates and cameras and auto inflate disposable sausages. He could be the Kato Kalin of this decade.

But wait there's more. DD antenna balls. DD bobble heads. DD pendants pencils and erasers. DD water bottles. DD Ginkgo Biloba.

That was Phase one...

Next we License the name to dive resorts. And breakfast cereal makers.

Yup that lawyer should be retained just to protect the brand. Suing a boat, agency or LDS might be the absolutely least effective ROI.

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