Posted by Max Bottomtime on November 22, 2000 at 15:49:38:
In Reply to: What do you want in a shop? posted by Ken Kurtis on November 21, 2000 at 23:16:06:
1. Good fills. It really doesn't take much more effort to give a customer a good fill. When a diver assembles his gear and reads his SPG, that moment can create a return customer or a lost opportunity. Good fill = good will.
2. Competitive pricing. With online retailers available, shops have to try to keep prices reasonable. Having items in stock for a slightly higher price than an online retailer will usually sell, as the customer should be willing to spend a couple extra bucks to get the item now.
3. Knowledgeable staff. At the minimum, sales staff should know about their products.
4. Boat trips and beach dives. The majority of customers making large purchases are new divers. The best way to keep them interested is to get them diving.
5. Location. Shops near the water have an advantage due to the number of potential customers congregating there. Inland shops must therefore concentrate on #1-4 to compete.